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Case Study · User Research

GharSahayak App

Your Trusted Helper, Just a Tap Away

Users can now effortlessly find verified maids, schedule and manage hiring with confidence — all from one simple, secure, and intuitive app.

Role
UX Researcher & UI Designer
Duration
8 weeks
Platform
iOS & Android
Tools
Figma, Adobe XD, Notion, Maze
Case Study
View PDF →
Overview

What is Gharsahayak

Users can now effortlessly find verified maids, schedule and manage hiring with confidence — all from one simple, secure, and intuitive app.

01
Problem

Finding reliable household help is still difficult—residents rely on informal methods, leading to wasted time, uncertainty, & frequent disruptions in daily life.

02
Solution

The app was designed to simplify hiring household help with verified maids, clear categories, and time slot availability. Search, scheduling, and contact access ensure a quick flow, improving user trust & reducing daily stress.

03
Impact

Finding and hiring household help became faster & more reliable with verified profiles, clear availability, & a seamless flow, improving user trust & hassle-free experience.

Hire faster, live easier — 40% quicker hiring time
Design Process
Design process: empathize, define, ideate, prototype, test
User Research

To Understand Our Users

User insights were uncovered through surveys and interviews, helping identify real needs and shape a more meaningful user-centered solution.

Is word-of-mouth a reliable way of finding household helper?
85%
52 responses
Would you prefer using a verified digital platform?
77%
52 responses
Have you had trust or safety concerns while hiring a new helper?
68%
52 responses
Do you find it hard to replace a maid on short notice?
72%
52 responses
Are you satisfied with the current process for hiring maids?
81%
52 responses
Would you find it helpful to read reviews & ratings before hiring someone?
89%
52 responses
Survey Insights

Survey Insights

30%
would prefer booking instantly
35%
would prefer talking before hiring
20%
would like to see detailed profiles
15%
would like to see video introductions
90%
want to see verified background checks
67%
want to see ratings & reviews
Interview Questions

Interview Questions

Detailed user interviews helped uncover pain points, behaviours, and expectations — guiding smarter design decisions.

  • Can you tell me about yourself and your daily routine?
  • Do you currently have household help (maid, cook, cleaner)?
  • How do you currently find or hire a maid?
  • How long does it usually take to find reliable help?
  • What difficulties have you faced while hiring a maid?
  • What problems do you face with availability or scheduling?
  • Have you ever used an app to hire services (like Urban Company)?
  • How comfortable are you using mobile apps for daily services?
  • What features do you expect in such an app?
  • What information would you like to see before hiring a helper?
  • Would you prefer: Booking instantly or talking before hiring?
Empathy Map

What Our User Think & Feels

Says
  • “It took me over a week to find a maid again...”
  • “Security and trust are my biggest concerns.”
  • “There’s no proper system—it’s all word of mouth.”
  • “I’m tired of asking people or checking WhatsApp groups.”
  • “We need verified helpers with some guarantee.”
  • “Managing everything without help is a nightmare.”
  • “How do I know they’re dependable?”
Thinks
  • No time to search for maids again.
  • Need someone verified and trustworthy.
  • Why isn’t there an app for this?
  • What if I hire the wrong person?
  • Need a reliable backup.
  • How do I know they’re dependable?
Feels
  • Frustrated when daily routines are disrupted.
  • Stressed managing work, home, and childcare.
  • Anxious about safety & letting strangers into the house.
  • Overwhelmed by repeated hiring and training.
  • Emotionally drained from unreliable service.
  • Skeptical yet hopeful about a better solution.
Does
  • Asks security guards, neighbours, or colleagues for recommendations.
  • Uses WhatsApp or society groups to find help.
  • Interviews multiple helpers and manually checks references.
  • Compromises on quality or availability due to urgency.
  • Waits for referrals instead of actively searching.
  • Relies heavily on informal networks and word-of-mouth.
User Persona

Getting to Know Our User

Sneha

Occupation: IT · Family: Married, No Kids
About

“I work 9 to 6. When my maid left suddenly, I didn’t even know whom to ask. Everyone said ‘Ask other maids’ or ‘Talk to the security guy.’ That took days. And I don’t have time for that.”

Goal
Find reliable and verified household help quickly.
Pain Points
Finding a maid takes too much time and effort.
Needs
Easy booking through app.
“I just want a trusted maid without running around or depending on others every time.”
User Flow

From Discovery to Checkout

User flow diagram
Information Architecture

From Content to Clear Navigation

Information architecture
Storyboard

A Day in the Users Gharsahayak Journey

Storyboard scenarios
Grid System

Structure Behind the Design

4-column grid system
Wireframing

Wireframing the Experience

Low-fidelity wireframes
Visual Design

Turning Ideas into Beautiful Screens

High-fidelity onboarding screens
Onboarding

Verify Yourself

Verification flow: sign up, citizen card, OTP, success
Booking

Book Your Help